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Local Fundraising: mapping community resources
Local Fundraising: mapping community resources
Content
Local fundraising starts with understanding the resources already available in your community.
Every project needs financial support, but also in-kind contributions, knowledge, spaces, and visibility. By mapping your local ecosystem, you can identify untapped resource sources and build stronger, more sustainable projects.
Task:
Take a sheet of paper and some drawing materials. Imagine your community as an ecosystem with many actors connected to each other. Follow these steps:
- Define your funding goals. What resources do you need that are not covered, or not covered enough, by international funding?
- Define your project context. For example: “We are planning a youth exchange on intercultural learning through outdoor activities and sports.”
- Map at least 10 key actors in your community. Think of individuals, organisations, companies, institutions, or informal groups. Write down the resources they can offer.
- Sort their potential support into categories: financial, in-kind, knowledge, visibility.
- Analyse their interests and motivations. Why would they support you with spaces, equipment, food, finances, experience, or media visibility?
- Draw a stakeholder matrix with two axes: “Easy to reach – Hard to reach” and “Low potential outcome – High potential outcome.” Place your actors on the grid to visualise where to focus your first steps.
Here is an example of how to make such mapping
Source: ICS Volunteering programme Youtube channel.
We also recommend watching the video "How to be a better fundraiser" by Kara Logan Berlin, filmed at TEDxSantaClaraUniversity. She brings some key points to consider when you are in the role of fundraiser in your organisation.
Endorsement:
This activity is endorsed by NGO Awero and Erasmus+ programme partners.
This activity supports youth workers’ competence development in the “Managing Resources” area. Managing Resources means knowing how youth projects and organisations work, and what affects them, especially when working with other countries or online. It includes understanding different leadership styles, helping young people stay motivated, keeping them safe, and making a positive difference in the community. It also means knowing about laws, data rules, and how to plan and use money and other resources, especially for online activities that need more support.
This activity creation is co-funded by the EU Erasmus+ programme.
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Local Resources Navigator Get this badge
The badge recognises the ability to apply tools for mapping community resources, identifying potential supporters, and analysing their interests.
Badge is issued for uploading an image of local community map with identified people and organisations who might potentially provide support for international youth project or organisations.
This activity supports the development of youth workers' competence in the "Managing Resources" area. The activity content and badge issuing criteria aligned with the European Training Strategy (ETS) competence model for youth workers to work internationally.
Tasks
Task no.1
Evidence verified by: აქტივობის ერთი ორგანიზატორი
To earn this badge, you need to share your own community map including at least 5 local actors and the type of support they could potentially offer, along with one reflection on how you can approach them in your future project.
Skills
#Awareness of one's own competences and resources
#Knowledge of fundraising
#Knowledge of financial management (with a focus on projects/programmes)
Organisers
Awero
Badge issuer recognized with
Awero not-for-profit organisation manages this platform and develops it together with leading educational organisations. The European Union's programme Erasmus+ granted co-funding for building the first version of this platform. Contact support@awero.org.
Platform
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